About Us — Milestone (by Annexe)
Our story
Milestone began with a simple idea: make well‑designed, reliable small appliances that fit modern homes and busy lives. We combine thoughtful engineering, compact footprints, and user‑first controls so everyday cooking is faster, cleaner, and more enjoyable. What started as a local passion project has grown into a brand trusted by households and retailers across Malaysia.
Mission
To design and deliver compact, dependable kitchen appliances that simplify daily cooking and empower people to eat better at home.
Vision
To be the go‑to brand for space‑smart, high‑value small appliances in Southeast Asia — known for durability, ease of use, and honest value.
Core values
- Practical design — meaningful features, intuitive controls, and compact forms.
- Everyday reliability — rigorous testing and straightforward warranties.
- Customer focus — clear support, helpful manuals, and easy spare‑part access.
- Sustainable choices — efficient packaging and longer product lifecycles.
- Transparent value — fair pricing and clear specifications so customers know exactly what they’re buying.
What we make and why it matters
We design small appliances people actually use: juicers, smart cookers, ovens, pancake makers, and BBQ & grills. Each product is created to solve daily frictions — save counter space, reduce cleanup time, or deliver consistent results with minimal effort. Our approach is not about flashy features; it’s about reliable performance and clear benefits that improve routines.
Quality, testing and support
Every Milestone product undergoes functional and safety testing before release. We back our appliances with a 1‑year warranty and maintain local stock and parts to keep repairs simple. Our downloadable manuals, quick‑start guides, and customer support team are focused on getting customers back to cooking quickly.
Milestones and partnerships
- Launched core product line and local distribution in Malaysia.
- Expanded to multiple retail partners and online channels.
- Ongoing collaborations with regional suppliers to improve component quality and logistics.
For retailers and B2B partners
We support bulk orders, private‑label requests, and co‑branded programs. Our B2B team offers flexible MOQ options, promotional support, and reliable lead times. For inquiries, use the Contact Us page or request a bulk quote.
Join our community
Sign up for product launches, recipes, and practical tips — or follow our socials for quick how‑tos and customer stories. If you have feedback, a repair question, or a suggestion, we welcome it — customers shape what we build next.